PROJECTS
All videos
Video Title
Ataboy ‘A Portrait Of An Athlete’ Organic PR + Social Media Campaign: Case Study
1:20
Safe.Pharmacy: ‘Bad Meds’ PR + Social Media Case Study
1:12
Hybrid Agency Partnerships Case Study
01:32
StrongArm Technologies, Safety Science Wearable Case Study
01:08
Design/Branding Agency Expertise: &Walsh, Wolff Olins, Superunion, Brand Union
01:29
Zööba, Egyptian Street Food Restaurant: U.S. Launch Case Study
00:49
&Walsh:Jessica Walsh, Company Launch Case Study
00:38
Independent Media Case Study
1:00
International Shipping and Energy Giant Wartsila: ‘Oceanic Awakening’ Case Study
00:47
Providing Stateside Solutions For International Brands Case Study
01:26
Denizen, Content Agency Case Study
01:13
The Electric Factory, Innovation Agency Case Study
01:08
Hyper Island, Digital Learning Institution Case Study
00:42
HUSH, An Experience Design Agency Case Study
00:48
WPP Global Brand Consultancy Superunion Case Study
00:46
WPP Global Brand Consultancy Brand Union Case Study
00:48
Tool of North America, Digital Production Company Case Study
01:18
Flowstate, Startup: ‘The Most Dangerous Writing App’ Case Study
00:39
What? Watch, Startup: Calendar Watch Kickstarter Campaign and Promotion Case Study
00:43
Faceted Flight, Startup: VR Game for Oculus Case Study
1:11
Netflix Sense8: ‘Brainwave Symphony’ Experience Case Study
01:27
HUSH, Experience Design Agency: Weevmee Instgram App Case Study
00:49
“Meet The Hitlers”: Independent Feature Film, Online PR and Social Media Campaign: Case Study
00:51
Estee Lauder’s “The Beauty of Night”: Case Study
1:02
Oculus Rift, South Park Experiment: Case Study
01:10
RPA Advertising Agency: Case Study
1:08
Film Brazil Direct Marketing, Social Media and Event Planning for Cannes Lions: Case Study
1:10
Scope “Bacon”: April Fool’s Day Campaign: Case Study
00:38
Have You Been Shortlisted? Guerrilla Marketing Campaign at the Cannes Lions: Case Study
02:18
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Ataboy ‘A Portrait Of An Athlete’ Organic PR + Social Media Campaign: Case Study1:20
-
Safe.Pharmacy: ‘Bad Meds’ PR + Social Media Case Study1:12
-
Hybrid Agency Partnerships Case Study01:32
-
StrongArm Technologies, Safety Science Wearable Case Study01:08
-
Design/Branding Agency Expertise: &Walsh, Wolff Olins, Superunion, Brand Union01:29
-
Zööba, Egyptian Street Food Restaurant: U.S. Launch Case Study00:49
-
&Walsh:Jessica Walsh, Company Launch Case Study00:38
-
Independent Media Case Study1:00
-
International Shipping and Energy Giant Wartsila: ‘Oceanic Awakening’ Case Study00:47
-
Providing Stateside Solutions For International Brands Case Study01:26
-
Denizen, Content Agency Case Study01:13
-
The Electric Factory, Innovation Agency Case Study01:08
-
Hyper Island, Digital Learning Institution Case Study00:42
-
HUSH, An Experience Design Agency Case Study00:48
-
WPP Global Brand Consultancy Superunion Case Study00:46
-
WPP Global Brand Consultancy Brand Union Case Study00:48
-
Tool of North America, Digital Production Company Case Study01:18
-
Flowstate, Startup: ‘The Most Dangerous Writing App’ Case Study00:39
-
What? Watch, Startup: Calendar Watch Kickstarter Campaign and Promotion Case Study00:43
-
Faceted Flight, Startup: VR Game for Oculus Case Study1:11
-
Netflix Sense8: ‘Brainwave Symphony’ Experience Case Study01:27
-
HUSH, Experience Design Agency: Weevmee Instgram App Case Study00:49
-
“Meet The Hitlers”: Independent Feature Film, Online PR and Social Media Campaign: Case Study00:51
-
Estee Lauder’s “The Beauty of Night”: Case Study1:02
-
Oculus Rift, South Park Experiment: Case Study01:10
-
RPA Advertising Agency: Case Study1:08
-
Film Brazil Direct Marketing, Social Media and Event Planning for Cannes Lions: Case Study1:10
-
Scope “Bacon”: April Fool’s Day Campaign: Case Study00:38
-
Have You Been Shortlisted? Guerrilla Marketing Campaign at the Cannes Lions: Case Study02:18
PRESS
Not every startup has a cool origin story — and that’s okay
We all know the fantasy brand story. Two friends in a garage dare to dream and create a product that changes the world forever — a legendary scenario popularized the Steves, Jobs and Wozniak, and looked upon as the perfect representation of the startup spirit. But for makers and entrepreneurs, the real backstories common to the crowdfunding and startup worlds are often never that interesting.
The Power of Earned Media
It’s a super valuable tool and when it’s used within the structure of paid media, it’s the component that’s necessary in order to get your message across.
So you’ve launched a product, now what?
Congratulations. After the long, arduous, ideating-to-prototyping slog, from building and testing to scrapping your way to meet funding goals to creating some sort of momentum and hype through PR, your product has finally been released to the masses.
The Courtship Conundrum: 3 Ways to Filter Out Bad Partners
Just as you’d do with the rhythms of romantic courtship (well, hopefully), you shouldn’t be blinded by infatuation, facade and false pretenses when you’re pursuing a prospective partner in a professional setting.
Courtship 101: 4 Ways to Facilitate Strong Relationships
The dance between agencies and clients is often a tricky, wavering spectacle – a mutual walk on a virtual tightrope, where two parties play give and take in order to achieve their goals. But how do they actually get to that point?
Reporters Don’t Take Orders and Other PR Truths
In a perfect-world scenario, the media’s needs would somehow perfectly align with needs of clients when it comes to content, information, and self-promotion. Both sides would get what they wanted. In reality, brands and the media often face the hard task of bridging the chasm between marketing or communications goals, and the public interest.
8 Ways to Become Everyone’s Favorite Boss
It’s easy to understand why the motto “Work hard and be nice to people” is so popular. Not only is it short and memorable, but it reminds us how valuable often overlooked traits like diligence and kindness are in the workplace.
What to Get a Client, Creative Partner or Co-Worker for the Holidays
Ad execs unwrap the industry’s gift-giving etiquette.
7 Ways to Determine Who on Your Team Could Speak for the Company
After over a decade of handling PR and marketing efforts for different brands in entertainment, advertising and tech, I’ve seen every variety of “thought leader” and corporate representative you can imagine. Despite the diversity, there’s a specific, measurable personality profile to the individuals who will make the best representatives.
Dear New Yorker: Please stop lying about your company
In the media/PR hub of the world that is New York City, maintaining healthy client relationships is essential. But firms in our industry all face a conundrum: What happens if our clients aren’t honest with themselves? How does a PR and marketing company find the truth about a brand’s real value and impact in the market?
Have You Been Shortlisted
Just as social media channels and interactive devices such as the iPad are offering filmmakers new set of tools to tell stories, so too are these channels challenging and empowering PR firms to bypass traditional media outlets and directly engage their target audiences.
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